They entered a market they said they did not understand. Indeed, they did have an understanding. It was, however, their own understanding and not one based on misrepresentation by Lloyds. See the title link.
Their understanding was:
If I become a Lloyds name I shall get richer than I am aleady, quicker than I have so far and at no risk to me!
That is, they believed in fools' gold.
Not many will sympathise with their plight. The decade of litigation they have engaged in has secured them nothing. It has simply been a matter of postponing the evil day.
I thought the whole concept of being a Lloyds name was based on "honour" (ie. you pay up when you lose). It was not. It was simple greed and, if you got caught, you simply wriggled and squealed like a stuck pig.
1 comment:
Nice blog. Have linked to it today on www.spada.co.uk/swordplay.
Blade
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